The purpose of this partnership project is to consolidate and extend a research program founded in 2018 under the name CINEX at Laboratoire CinéMédias of the Université de Montréal on the function and potential benefits of the cinematic experience within different contexts (such as at home, at school, before sleep, in the health system) and in relation to marginalized populations (children, the elderly, the visually impaired). Gathering a diverse, interdisciplinary group of experts from seven countries, the CINEXMEDIA partnership aims to produce original research and collaborative initiatives that will impact the fields of education and health through innovative uses of screens and cinema in particular teaching and care contexts.
This partnership responds to a critical need: the establishment of a theoretical, historical and empirical reflection on cinematic experiences and screen-based content for use in public institutions, as well as the study, from an intersectoral perspective, of the underlying principles— such as rhythm—that structure these experiences. It will provide a new generation of researchers with the training, tools and resources necessary to study the common denominator of the screen age, the cinematic experience, in all its aspects (cognitive, neurological, psychological, physical, cultural, aesthetic and technological). Similarly, through the complementary nature of their visions, needs and specific expertise, partners as well as researchers from related fields (notably in education and health sciences) will contribute to reconsidering the possibilities of the cinematic experience and to better understand the role and place of screens in our digital societies, through the implementation of innovative intersectoral research approaches. Our research on digital co-viewing environments will also help to counter isolation experienced by certain populations, while research and activities in the use of audio description techniques and inclusive media will increase the accessibility of screen-based content for different groups of viewers generally marginalized by the audiovisual economy. All of these initiatives are thus part of an inclusive and intersectoral approach to the cinematic experience to study the psycho-social, pedagogical and therapeutic benefits as well as to set clear parameters aimed at improving the well-being of our populations, at a time when exposure to screens and audiovisual media has increased considerably.
The two research focuses of the partnership—“The Science of Screens” and “Inclusive Cinema”—encompass a broad range of research questions that will produce groundbreaking knowledge on the benefits of cinematic experiences as well as on the effects of screens and moving image media on health, education and society. Allowing for the cross-integration of academic and field research, the partnership will serve to bridge the gaps between, on the one hand, image and screen sciences and less studied contexts of the reception as well as, on the other, between the health and education sciences and the humanities. The first research focus—“The Science of Screens”—aims to integrate new disciplines into the study of the effects and benefits of cinematic experiences, by examining the way the health sciences have typically approached this question. The second research focus—“Inclusive Cinema”—will study the integration of cinema and audiovisual technologies in different areas of society. This research focus, which consists in research, field work, outreach activities and the development of protocols for use in different institutions, will focus on three underexplored contexts in the use of cinematic experiences and visual literacy learning: non-university educational institutions (primary schools, secondary schools, CEGEPs); health institutions (such as nursing homes or long-term care facilities); marginalized communities (such as people with a hearing or visual impairment).